March 30, 2009
Does the importance of donations made during the Christmas/Easter seasons equal the importance of retail sales
for today’s retail businesses?
Previously, purchases made during the Christmas holidays made up almost half of the gross earnings of business for the year. Now they are pushing Easter to also be a time for buying gifts, creating a second peak time period for holiday sales. Is it the same for churches? Do they rely on these two time periods for receiving larger than normal donations to cover operating expenses, and is the push by retail businesses to buy gifts instead for Easter going to affect this?
Last March I began noting the same type of gift items for Easter, that you see at Christmas, in the Sam’s Club Whole Outlets. Then I began to note the commercials on TV for Easter gifts for children, that didn’t involve candy, eggs, or rabbits. I saw an article in AdAge magazine about commercials for this time of year to generate sales for Easter. Consider this. Most every corporation has put there advertising budgets in review to be finished before the Easter holidays.
Sheila
I haven’t seen any Easter gifts except candy baskets and eggs.
The diocese that are bankrupt due to the heavy fines, large compensations and legal fees they had to pay due to all the nasty victims of pedophile priest that took them to court need donations all year long to recover. Should we consider that to be “operating expenses” ?
most probably
Both seasons are supposed to be about Jesus Christ, not about money.